The best Boston.com reader photos from 2020 December 30, 2020 | 3:17 PM Mary Ann Dawn Wells, who played Mary Ann on 'Gilligan's Island,' dies of COVID-19 December 30, 2020 | 3:07 PM Pretty much everyone needs shampoo, even dudes. Interestingly however, the study also found that women reported more sorry-worthy offenses than men, indicating that men apologize less frequently than women because they have a higher threshold for what constitutes 'sorry-worthy' behavior. I am not saying it has better shampoo, but Pantene does put some extra effort to make its ads more attractive, impressive and eye-catching. 2.3k shares Read Article. JapanToday ▼ The commercial features close-ups of members from the Japanese trans community. e-mail; 0. Titled #PrideHair, the campaign was launched by Pantene after a study revealed that over 70 percent of LGBTQ+ individuals in Japan struggled when it came to finding employment. Given how far artificial intelligence and robotics have come, you would think there would be even less need for people to be or look like something mass produced. Career girl: Chelsea Clinton (pictured) recently discussed her former habit of over-apologizing at work, which took her a 'long time' to curb, at a leadership seminar at the University of Maryland. The commercial is part of a campaign supporting LGBTQ+ individuals that has been ongoing since September 2020. 14. Titled #PrideHair, the campaign was launched by Pantene after a study revealed that over 70 percent of LGBTQ+ individuals in Japan struggled when it came to finding employment.. Similar to what @blue in green posted, I just want a good shampoo for a decent price. 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I just want a shampoo company to sell shampoo, nothing else. Unilever's shampoo brand Tresemme overtakes P&G's Pantene in market share in modern trade 18 Mar, 2015, 04.00 AM IST. ▼ You can check it out here, with English subtitles available. Updated in November 2020. ▼ An example photo of the typical attire Japanese college graduates wear while looking for work. 'Therefore we feel like we need to apologize for everything. Try this ad in Taiwan and it may get a warmer reception, but not in Japan. 1) Old Spice: Bounty, Mr. Clean, Febreze, Olay, Charmin, Head & Shoulders I am always skeptical whether, at the end of the day, they just create these ads or alight to various social movements because there’s a buck to be made. it is a bit sad, but if you are a for-profit entity, it’s up there very high in terms of why the company exists. The infant-luencer is the new face of Pantene. Every item on this page was chosen by an ELLE editor. Has anybody seen the Pantene advert featuring Katie Piper, another female, whose name I don't know and Paris Lees? Sex is not “assigned at birth”, your sex is observed and noted. ©2021 GPlusMedia Inc. From the same company that brought us the world’s first two-in-one conditioner and shampoo formula, and also questioned Japan’s strict rules on job hunting attire, a new commercial recently produced by Pantene has been making the rounds on social media. I don't care how you decide to wear your hair, I don't care what plumbing you carry, and how you choose to. I'm old enough to remember Kelly 'Weird Science' LeBrock and the line. Emma Powys Maurice December 6, 2019 A trans woman preparing to visit her family for the holidays (Pantene) 80% Shampoo Advertising ends up like this. The Pantene commercial also shows what certain scenes look like without an apology -- encouraging women to #ShineStrong. Pantene Summer 2020. Project financed with funds from the Beef Promotion Fund, A mix of what's trending on our other sites, https://soranews24.com/2020/10/17/new-pantene-commercial-interviews-japanese-trans-individuals-about-difficulties-of-job-hunting/, Pantene ad asks why people in Japan are forced to look the same when job hunting, No gender, photo, or first name – Japanese company makes major shakeup to job application forms, Tokyo women’s university will accept transgender students who identify as female, a Japan first, An antidote to pandemic blues, with some assembly required, Finding a home doesn’t have to be a pain. Liking the trend these days tbh. The commercial is part of a campaign supporting LGBTQ+ individuals that has been ongoing since September 2020. the ad poses. 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Another company buys into 'social justice'. December 6, 2020. A new Pantene commercial seeks to challenge women's tendency to over-apologize unnecessarily. When asked why, survey participants primarily mentioned “fear of discrimination and … 2020 Kia Forte Review. This ad beats all. Ad ID: 2685982 30s 2020 ( Inactive ) Producer and actress Erica Ash says Black hair represents the colorful story of the strife and hairstyles African Americans have gone through. ... Armie Hammer shows off lingerie-clad woman waiting on hotel bed. Beautiful women with long, shining and smoothly hair? It's a shame this is on social media with its limited audience who will be actively choosing to watch it, and not on TV or cinema, where people will get it passively whether they like it or not. Tresemme had an around 9% share in shampoo sales through supermarkets during March 2014-February 2015 period, compared with Pantene’s 8.2%. Furthermore, what adds even more anxiety to an already stressful process is the fact that some companies may also dismiss applicants during the screening process for failing to conform to the dress code expected of their reported gender. Although there are various global companies harking CSR, one huge end game is to sell more products, services, etc. Shares. Pardon me while I open this door: This woman enters an office already apologizing (left) and then breezes in simply saying 'good morning' instead, as part of Pantene's Be Bold and Shine campaign, Being assertive: This professional woman apologizes before asking 'probably a stupid' question (left) and then simply asks her colleague to 'circle back' and explain the concept again (right). The comments below have not been moderated. I was not assigned female at birth, I am female. Not only does this put non-binary folks in a tough spot, but trans individuals must decide whether to report as their gender identity or to report as their sex assigned at birth, not to mention how to dress when it comes to interviews. A car and a woman are same, right? It was great advice and it took me a long time to stop with the visceral apologizing.'. Tokyo 106-0044 Lo and behold, the responses they elicit are much more positive, and the women appear to be taken more seriously. An ad depicting the very real struggles that mothers face in the days after giving birth was ... An ad showing a woman's body after birth is still too radical ... Mon 10 Feb 2020 12.07 EST. Oops: Pantene's new ad shines a light on women's tendency to apologize for no reason, comparing everyday situations in which women say sorry for simply 'being' (left) with situations in which they refrain (right). The responses from Japanese netizens on the commercial were mostly positive: “I can’t word my feelings well, but all I can say is that this commercial moved me.”, “This is probably the first time I didn’t fast forward through a commercial.”, “From hereon, I’m using Pantene for sure!”, “This is such a lovely campaign to be part of.”. The same women are then showed in the same situations, except this time they don't apologize. Pantene Gold Series TV Commercial, 'BET: Playground' Featuring Erica Ash. Israeli healthcare group says coronavirus infections have PLUNGED by at least 60% among vaccinated over-60s, COVID-19 positivity rate tops 10 percent in nearly a THIRD of all NYC zip codes as Gov. Another company showing support for minorities. Pantene Indonesia and Grey have launched a campaign that aims to empower Indonesian women and to "get rid of all judgement that would raise self-doubt". As the new face of the brand, Shraya joins four transgender and non-binary activists including Travis Alabanza and Ángela Ponce , the first transgender woman to … June 2020 (Advertising) Photographer: Mario Principe. Since when did it become yours? Watch the commercial, share it with friends, then discover more great Pantene TV commercials on iSpot.tv Source: YouTube/パンテーン公式 / PANTENE Japan Official, -- Pantene ad asks why people in Japan are forced to look the same when job hunting, -- No gender, photo, or first name – Japanese company makes major shakeup to job application forms, -- Tokyo women’s university will accept transgender students who identify as female, a Japan first. Email: editor@japantoday.com This commercial is a follow-up to an earlier Pantene ad … Foreigner-friendly OUCHI.com can help, Winner of NASA’s Mars residence design contest releases Japan’s first 3D-printed house prototypes, Mori to resign over sexist comments; Kawabuchi, 84, tipped to replace him, Japan to start COVID vaccinations next week despite syringe shortage, Despite sexism uproar, Tokyo Olympics chief finds high-level support, Fewer people to get Pfizer vaccine in Japan due to syringe shortage, Biden says decision on Tokyo Olympics has to be based on science. Exactly, it's their problem. Published: 14:02 EST, 19 June 2014 | Updated: 14:47 EST, 19 June 2014. September 2020 (Advertising) Models: Chiara Ferragni, Chiara Scelsi. At the end, Katie Piper speaks a link to Women's Aid. Cabelo Pantene 2020 Campaign. The 'sorry' epidemic, as most women will attest to, is nothing new. in the ad. See samples of the jobs in Japan for the New Year! While it's polite to apologize for, say, hogging the bedcovers, the commercial does a good job at unpacking something most of us are … I don't understand why Pantene is doing this ad. Pantene Commercial Asks Do Women Say 'Sorry' Too Much? PETER WALKER: Are slim people ALWAYS fitter than fatties? Pantene advert highlights how hard it can be for LGBT people to go home at Christmas. BMW wants to soothe your 2020-weary soul with this calming ... NFL Players Give Their Daughters 'Dad-Dos' in Adorable Pantene Ad Pantene: Women, Stop Apologizing! Gold Series from Pantene and Royal Oils by Head and Shoulders have partnered to offer a total of $200,000 worth of grants to salons in need of assistance. Pantene, a Procter & Gamble brand (Dove is owned by rival Unilever), has released the above ad in the Philippines. Minato-ku By doing so, you will also receive an email inviting you to receive our news alerts. Now Playing: Pantene Commercial Tackles 'Labels Against Women' And while both men and women tend to drop the term numerous times a day when they are doing absolutely nothing wrong - purely as a function of polite habit - women have been found to do so more. On the other hand if we would change those qualities to fit it to a male standard (e.g. Earlier this year, Pantene stepped back into the spotlight with its “Gold Series,” a new collection of hair products formulated for and by Black women. Sex and gender are not the same thing, and it is disingenuous to conflate the two. In January 2021 we will set the final ranking for the most popular 2020 TV commercials. This article made it clear that it did get a warm reception. We may earn commission on some of the items you choose to buy. The shampoo maker's "Be Strong and Shine" ad is sure to spark debate. Source: Source: Starcasm 15. A commentary on the role of women in the workplace and how they are perceived, the Pantene “Labels Against Women” ad even received a call-out […] Amy Gesenhues on December 12, 2013 at 11:45 am A new Pantene commercial seeks to challenge women's tendency to over-apologize unnecessarily. 1-8-1 Higashi-Azabu 'If women can delete the apology and just go forth with their statement, they’ll come across as much more powerful.'. Japan has a very rigid tradition-bound idea of what is to be male and female complete with different spoken languages for men and women, and Japanese society as whole won't accept any changes in gender roles, now or ever. For some reason which I can't remember, I was just watching it on Youtube yesterday. Secondly, the Pantene ad is for shampoo—not for foot binding cloths or girdles or weight loss pills or some other product that is vaguely anti-woman. Japan is already ultra-conservative and is becoming more conservative each passing year, bucking the global trend. Why Pantene's Gender Inequality Ad Is Total Bullsh*t 12/14/2013 10:49 am ET Updated Feb 13, 2014 I noticed people posting the Pantene commercial illustrating gender inequality and had a weird feeling about it before even clicking play. Featuring an interview with two transgender individuals and their experiences job hunting in Japan, it is overall a poignant portrait and homage to gender identity as well as its nuances in modern-day Japanese society. Still sad though because its going to take 20-30 years before we'll see any significant political change. Its quite the opposite. Fax: +81 3 5561 7756 One women apologizes as she enters an office, another says sorry before asking 'probably a stupid' question, one even apologizes when a man sits down beside her, quickly removing her arm from the armrest to give him more room, and another says sorry for yanking the covers up in bed next to her partner. Read Article . Proof the Pfizer Covid vaccine works in the real world? Don’t forget to check here the best 2020 Christmas adverts and the best funny ads in 2020. Use your Facebook account to login or register with JapanToday. The commercial is part of a campaign supporting LGBTQ+ individuals that has been ongoing since September 2020. News videos. Tonya Reiman, author of The Power of Body Language, spoke to ABC News, offering women advice similar to that of Ms Clinton. The ad, which was created by Grey New York, sees a series of women - all sporting shimmering Pantene manes of course - pre-empting simple tasks at home and at the office with: 'I'm sorry.'. For context, job seekers in Japan are expected to report their gender on resumes and also adhere to very specific attire that coincides with one’s reported gender. The 60-second spot shows how women and men are labeled differently. Hair strong: Ellie Goulding dazzles in new Pantene advert. Higashi-Azabu IS bldg, 4F I was shocked when I saw the ad. Graduate recruitment in Japan seems to be an exercise in displaying ultra-conformity. In 2019, Pantene U.K. partnered with Rankin to raise awareness and expand the DCP’s reach. Learn more about English Teaching and the other jobs foreigners can do in Japan with video messages direct from the Employers themselves. The ad is then punctuated with a caption which reads: 'Don't be sorry. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. 'One of the partners I was working for at the time... pulled me aside and said, "You’ve got to stop apologizing", and, of course, I said, "I’m so sorry. aggressive, fast and strong) the whole message would be distorted and unclear. Pantene Spring 2020 by David Carretero. As we enter a new decade, let’s hope more companies make the transition to be more openly LGBTQ+ friendly, such as this Japanese company which removed the reporting of one’s gender altogether from their job application process. See the difference? Titled #PrideHair, the campaign was launched by Pantene after a study revealed that over 70 percent of LGBTQ+ individuals in Japan struggled when it came to finding employment. Gender is a social construct. Business owners issue desperate appeal for aid after pandemic and anti-Asian racism has decimated Chinatown in New York, San Francisco and Seattle, Shocking moment cop car runs over man and miraculously leaves him with just minor injuries after angry crowd surrounded the vehicle as police tried to stop a Fast and Furious style burnout, How letters nearly put paid to David Lean's version of A Passage To India amid concerns from the executors of E.M. 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